6 questions to ask before launching a Facebook fan page

So you’re thinking about starting a Facebook page for your company or brand. Why not? Everyone’s doing it. Be careful, urges social media and communications consultant, Shel Holtz. “Even if your company isn’t a likely target of a coordinated activist campaign, you still may be thinking of slapping up a fan page, adding a logo and a few other items, then waiting for the fans to come streaming in — an approach sure to make you look lame and clueless to all but the least sophis…