Invading a new market? Answer these 3 questions first
John Bell, head of Ogilvy’s digital influence team, developed a framework for evaluating markets for social media readiness.
If so, you may want to analyze how this new frontier will respond to social media.
John Bell, head of Ogilvy’s digital influence team, has developed a framework for evaluating markets for social media readiness.
Among the questions to ask, according to Bell:
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