3 tips for marketers in highly regulated industries
Social media’s not as much fun when you’re dealing with Legal all the time.
Due to the conversational, open nature of social media, companies in regulated industries have to be especially careful in the social space when communicating with consumers.
Glenn Engler, CEO of Digital Influence Group, wrote a piece for MarketingProfs offering some helpful advice for brands in this position. He writes:
1. Bring in legal and regulatory advisors at the beginning. Seeking this input as early as possible can help avoid roadblocks later.
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