A one-stop social media tool: 7 incredibly useful things you can do with Ping.fm

Feeling overwhelmed by all the information out there—like there’s simply not enough time to consume it and understand it?

Of course you are. We all are. It’s a symptom of the social media age.

That’s why, as professional communicators, we look for tools and techniques that save time and money when it comes to communicating through social media. And that’s why this week’s column is about Ping.fm, which was acquired by Seesmic last January.

Do you post product updates on all your social media channels? Do you link to news releases or noteworthy blog posts on your social networks? Do you want to convey similar, or even the same information to all your online peeps at the same time?

Those are leading questions—and they lead us to Ping.fm.

Ping.fm is ideal for use by corporate communicators because it’s not about conversation, it’s about quickly and easily sharing information with others. It’s a way to push your information to numerous online networks at the same time. That way you can engage in follow-up conversation on the various social channels.