Why is communications important to an organization?

During this semester, I have two PR courses as well as jobs with the PR department for my university and for the town in which my school is located.

So, when my boss asked me to make an introduction to the people I’d be working with and to include a brief description of why communication is important to a company, I thought I’d have no problem doing so. Instead, I found myself stumbling around with it at work last week.

I began with what I knew right off the top of my head, “The departments here need to know each other and what the job description of each department is. It’s important that they have an understanding of who does what, what they’re currently doing, and why.”

I was pretty satisfied with this answer, until my boss replied, “Yes, but why? Why is that important?” I drew a blank. So, I sat back down and racked my brain for a deeper explanation. To my boss’s satisfaction, this is what I came up with: