Report: Fewer journalists find exclusives important
A PRWeek poll found that fewer than half of traditional media outlets think it’s ‘extremely important’ to be first. Online journalists care even less.
With stories breaking and re-breaking and being updated on the Web at a break-neck pace, the exclusive is becoming moot.
That’s what FishbowlNY writer Chris O’Shea points out. He cites a PRWeek poll (via Poynter) that shows 42 percent of traditional media find it “extremely important to be first, compared to 25 percent of bloggers and online news sites.”
While it’s unclear whether the general public cares who gets the story first, one thing is certain: Good journalists will always want to be first and right.
O’Shea starts to get to the heart of why journalists love exclusives:
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