40 useful tweets to share with your followers
Are you tweeting links to blog posts and nothing more? Provide your followers with worthwhile and unique content (and avoid unwanted controversy) by following this handy guide.
An ill-advised tweet can lead to a massive PR headache, or, in the case of actor Ashton Kutcher, a monstrously stupid tweet—expressing outrage over the firing of Penn State football coach Joe Paterno—can cause a hemorrhaging of followers and tarnished reputation.
Kutcher has apologized for the tweet and offered an explanation as to why it happened. He’s also turned over his Twitter account to Katalyst Group, the company he-founded, a move that’s been criticized by several prominent blogs.
Of course, you wouldn’t pull such an “epic fail,” but finding appropriate and useful content to share with your Twitter followers poses a constant challenge.
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