#TheDailySpin: Polar bears get the cold shoulder as Coke pulls white can

Besides, as Esquire‘s Paul Schrodt advocates, there’s no beating the “undying appeal” of those classic Santa packs.

Just goes to show that you can have all the right cards in place, but there’s no sure way to guarantee the creation of a popular brand character. Digital Park, however, does cover these six rules for brands when creating a social media spokescreature.

It’s been a while since we’ve seen any commercials with Walmart’s iconic smiley face rolling back those prices, but that doesn’t mean the world’s largest retailer has pulled back. In fact, as this infographic from Frugal Dad tells us, if the store were its own nation, it would have the 25th largest economy in the world.