Report: Only 16 percent of fans see your Facebook updates
That’s according to Facebook, which offered marketers a way to up that number to 75 percent—at a price, of course.
TechCrunch‘s Josh Constine reported:
“The average news feed story from a user profile reaches just 16 percent of their friends. Your actively shared links, photos, and status updates probably reach much higher than 16 percent of your friends, while more inane auto-generated posts about new friendships, wall posts, and articles you read may only be seen by your closest buddies.”
In other words, 16 percent of the things individuals and businesses post end up in their friends’ and followers’ news feeds.
That number doesn’t come from a third-party study, but instead Facebook’s director of product marketing, Brian Boland, who spoke at this week’s Facebook Marketing Conference.
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