For brands, it’s the Teflon Age of PR disasters
A report in The Wall Street Journal says companies are better off in the social media era than when ‘traditional’ media controlled the agenda.
JetBlue made dubious headlines thanks to an erratic pilot. Skittles felt backlash from people upset that it unfairly profited from the Trayvon Martin incident. University of Kentucky fans, angry about a UPS commercial, hijacked the company’s blog.
And that was just last week.
But, according to The Wall Street Journal, such flare-ups do little damage to a brand’s image and bottom line.
“In a socially networked world where investors, customers and employees are judge, jury and news editors, companies may be able to survive foul-ups better than in the old days of ‘traditional’ news and corporate spin,” WSJ said.
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