5 reasons your company or client needs a blog

In the corporate world, and for many consumer electronics brands, blogging has also become an essential component of a social media strategy—and for good reason. If you’re not already blogging for your company or your client(s), here are five great reasons to log on and get started:

1. Search opportunity is knocking

Having a blog gives your company more opportunities to show up in search results. Without a blog, someone searching relevant keywords for your site may only find your homepage. By blogging about timely subjects on a regular basis—with relevant keywords—each post has the chance to show up in search. If your blog has a clear tie back to your main site—and it should—the traffic to your blog has the opportunity to drive people to your company site as well.

2. Google gets fresh