On Twitter, Orbitz CEO rebuffs explosive WSJ story about Mac users
People are talking about The Wall Street Journal’s report that Orbitz shows Mac users pricier hotel options; Orbitz CEO Barney Harford disputes the claim.
The Wall Street Journal published a big story this morning that says Mac users spend more per night on hotels than PC owners—something Orbitz has identified and is reportedly exploiting. According to WSJ‘s Dana Mattioli, Orbitz shows Mac users prier hotel options. Call it the Mac Tax.
Orbitz disputes the report and is using the Twitter account of its CEO to spread the word. (In the story, executives at the company confirmed that it shows different rooms to Mac and PC users, but said the rooms are not priced differently.)
Since the early morning hours of Tuesday, Barney Harford has tweeted numerous times, insisting the report is “nonsense” and that there’s “no way” the company would charge Mac users more. He also said the WSJ story is confusing. In one tweet, Harford told WSJ editors that they “need to fix” the headline.
He has shared a blog post he wrote for USA Today in May, in which he explains that Mac users book fancier hotels.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
