How can non-visual brands harness Pinterest?
PR Daily publisher Mark Ragan spoke with the team at ePrize on the ways brands should use Pinterest, as well as the future of branding and social media (hint: It’s all about convergence).
Absolutely, says the team at ePrize, a company that helps brands with promotions.
“You can’t just take the pictures from your catalogue” and put them on a Pinterest board, Sara Kowal, vice president of innovation for ePrize, told PR Daily publisher Mark Ragan. “It’s about the lifestyle your brand represents—what inspires your designers, what inspires your products.”
She added: “There are a lot of way to connect with fans on Pinterest without pushing products.”
Ragan spoke with Kowal and others from ePrize at the NASDAQ studios in New York. Beyond Pinterest, he also asked them the all-important question: Where is the world of branding, PR, and social media moving?
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