Montreal street performer shows the power of earned media

Certain enterprises—such as restaurants—take it offline and post positive reviews in the window or on the door as a way of building credibility with potential customers.

Recently, however, I noticed a street performer in Montreal take advantage of his editorial coverage. The clips he’s displaying come from a newly defunct English language alternative weekly called the Mirror, a publication which, though popular, could not sustain itself in today’s dynamic media environment.