3 ways brands can use Pinterest’s ‘secret boards’
The popular image-based social network unveiled these private boards for the holidays. Turns out, businesses can take advantage of them.
Is this new feature valuable for businesses? Does this privacy capability defeat the purpose of creating and sharing pins that go ‘viral’? How can PR pros, bloggers, and marketing professionals successfully use private boards?
Pinterest recommends creating “secret boards” for holiday wish lists, and special events. While these are great ideas for personal use, brands also have the opportunity to think outside the box by using “secret boards” as a powerful inter-office collaboration tool.
The private boards offer a secure space for visual brainstorming among multiple departments in the office, and thus, they may benefit a variety of industries.
With just one click, invited board contributors can share concepts, pin articles, capture images, videos, and link to content inspiration without revealing their latest ideas with all of their Pinterest account followers.
Are you lacking inspiration on how your company can use private boards? Here are three ideas to consider:
1. Social media content development board
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