How digital marketers can reach millennials, baby boomers and more

You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.

That quote is aptly applied to social media marketing.

With baby boomers, Generation X, millennials and Generation Z consumers plugging into their social media feeds on average of 17 times per day, it’s a wonder that social media marketers don’t just throw their hands up in disgust and walk off the job every day.

Each generation is different in the way they consume social media content, including which platforms they use, devices they prefer and how they would prefer that brand managers reach them.