How you can use Twitter Moments to improve your content marketing

Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of content, Twitter is attempting to compete with social media platforms such as Snapchat and Instagram.

Here’s an example of how Twitter used this feature to announce its arrival.

For health care organizations, this feature could dramatically improve the return on marketing investment.

“Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” says Rebecca Lieb, a digital media and marketing analyst quoted in a recent AdWeek article.