Snapchat for marketers made simple
Despite the many articles that advise how to attract consumers using social media, one marketer says it’s less about the tactics you use, and more about believing in your brand.
This article was originally published on PR Daily in May 2016.
Social media marketers are always after which Snapchat tricks and tips will help their brand dominate the platform.
People often ask, “Should I put a filter?” “Does it need to be black-and-white?” “Should it show the weather?” “Should I fast-forward?” “Should I face swap?”
All those things are tactics—the techniques that will help you create the best content possible. Although there are tips for adopting those approaches, they aren’t the right questions.
Instead, you should focus on the core of your strategy and ask, “What do I want to happen most?” “Whom do I need to help make that happen?” and, “How is my audience likely to react?”
Work to understand your desired outcome, and then you can figure out whom to target and how to target them. Once you do that, you can decide what tactics you need to get there.
The play’s the thing
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