How to decide if PR will benefit your brand
Though PR agencies can help earn coveted media placement, it’s not a fit for every organization. These tips can help you determine when—and if—you should hire communications help.
Maybe, but maybe not.
When speaking to budding communicators, I sometimes find myself giving advice that you wouldn’t expect from a PR professional. I tell them that, for a lot of brands, hiring a PR pro isn’t worth the cost. Don’t get me wrong, a great PR team is one of best brand-building tools a business can employ. But if your brand isn’t positioned to benefit from a well-executed PR strategy, you could end up wasting your time and money.
Related: Getting the Right Press Coverage for Your Business
Here are a few tips to help you decide whether PR is right for you.
Do you really understand what PR is and how it can benefit you?
When brands work with PR agencies, they’re usually looking for editorial media placements above all else. They might also want help with their launch strategy, marketing efforts, social media presence, content creation and even reputation management. But most of the time, PR agencies are hired to deliver media placements that highlight the best elements of a brand in outlets catering to potential consumers.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
