3 ways PR pros can tell authentic stories
You want to share tales that will entice and excite your audience, but you also must remain true to your organization’s brand. Here’s how you can find a balance.
Without authenticity, storytelling is an empty exercise.
Millennials are driving companies to be more socially conscious, and, through their skills navigating 24-hour news cycles and social media streams, these consumers have become adept at sniffing out insincerity.
With these dynamics in play, authentic storytelling is as important as ever. A recent Adweek article explored its benefits, pointing to Lyft’s donation of $1 million to the ACLU and to Airbnb‘s offer of free housing to refugees as notable examples of companies’ promoting their mission organically in context with the state of affairs in the U.S.
PR pros collaborate every day with skeptical reporters. To ensure we’re forging a distinctive, honest voice forward on behalf of the organizations and clients we work for, there are a few things to keep in mind.
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