What’s the future of social media marketing?
All signs point to a surge of Facebook Messenger ads and video, as well as short-lived content.
If you’re still focused on Facebook, Twitter and LinkedIn, don’t worry—these titanic platforms aren’t going anywhere.
If you’ve noticed waning engagement, however, it might be time to adjust your efforts. Here are three social media trends that are poised for huge growth in the coming years:
Facebook Messenger
More than 2 billion people are now regular Facebook users. This behemoth platform—Messenger in particular—will probably remain an important part of your marketing strategy for years to come.
More than 1 billion people use Facebook Messenger. It’s fertile ground for ads, video, chat bots and other marketing interactions. Some believe Messenger will become the new email.
Messenger ads work just like the ads that appear in your Facebook feed. You can choose the audience you’d like to reach according to location, age range, interests and activities. The big difference is that Messenger ads appear directly in recipients’ Messenger inboxes, which offers tremendous personalized marketing opportunities.
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