4 reasons why health care communicators should be on LinkedIn

The health care industry isn’t what it used to be. Sixty years ago, it was possible to make it as a small-town family physician with nothing more than a medical degree on the office wall. These days, the world of health care is much larger, more complex, and it’s not just what you know–it’s whom you know.

Health care professionals swim in a sea of networks, particularly having to do with insurance companies. But, what often goes overlooked are sites that rate providers and the wild west of social media. It is incredibly easy to get hit with a nasty review, and whether there was any fault on your part, your small online presence might have a tremendous negative impact on your career.