Livestreaming tips and trends
Video—especially in real time—is the prevailing content craze. Here’s practical guidance on how to succeed using this popular medium.
Like it or not, outlets continue “pivoting toward video.”
Mic, MTV News, Fox Sports, Vocativ and other notable online publications have laid off editorial staff in pursuit of video advertising dollars, which has catapulted livestreaming to hot content commodity status.
Koeppel Direct has an infographic with tips to help you successfully jump into the video fray. For insight into viewer preferences and behaviors, the graphic lists the following stats pulled from a survey:
What are people watching? According to the infographic:
There are plenty of places to upload your livestreams, but Facebook Live reigns as the heavyweight champ. The infographic states that Facebook Live videos are watched “three times longer than regular videos” and that there are 360 million Facebook Live users.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
