How much should you pay for an Instagram post?
Influencer marketing is a hot trend in many industries, but some might wonder just what they are getting for their money—and if it’s worth it.
When most people think of influencer marketing, they think of paid Instagram posts from the Kardashians.
While celebrity endorsements are one aspect of influencer marketing, they’re not the entire scope of the phenomenon. Influencer marketing has become quite the hot topic in the marketing world. If your organization is interested in working with influencers, here are five thoughts to help enterprising marketers get started.
1. Find the right influencer.
Start by defining your audience. Who is your ideal customer? What’s the demographic? Once your desired audience is defined, use an influencer database such as TapInfluence or Traackr.
Most sites will allow users to search specific keywords or topics to find the right targets. You may also want to search for influencers who are already talking about your brand. These people tend to be natural advocates and make great spokespeople.
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