After nearly 30 years, Best Buy unveils new logo
The organization’s redesigned look comes with a marketing campaign that highlights its corporate culture and employees. The move hopes to start a conversation with consumers.
Goodbye, yellow tag: Best Buy is now putting its employees front and center.
On Wednesday, the electronics retailer unveiled a new logo that moves its iconic price tag to a smaller spot in the lower right-hand corner, while the rest of the logo emulates the organizations’ employee garb (blue shirts).
.@BestBuy launches refreshed branding, logo.
Learn more: https://t.co/eznI5j5KvO pic.twitter.com/Ygv7qeeZu3
— Best Buy News (@BBYNews) May 9, 2018
Best Buy also announced a new marketing strategy along with its redesigned logo, which seeks to “talk about what’s possible” with consumers. The tagline will replace Best Buy’s old motto: “Expert Service. Unbeatable Price.”
A release in the company’s corporate newsroom read, in part:
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