Ask these 8 key questions before sending out your email
A compelling subject line (that won’t send you into the spam folder), a clear call to action and clean copy are just a few of the musts for success.
Even veteran email marketers get the jitters when they finally send the message they worked so hard to perfect.
A mistake in an email might not doom your campaign (though it could), but it’s natural to worry that you might have missed something—and catastrophize about the consequences.
If your answer to each of the questions below is “yes,” then your message is probably good go. If you reply to any with “no,” you’ll probably want to take another look at it. Here you go:
1. Has my message been thoroughly proofread?
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