Why media monitoring is more important than ever

If you’ve watched the news, checked your Twitter stream or read your newsfeed in the past few months, you’ve surely seen multiple mentions of the many cases of sexual harassment that have spurred the hashtag movements #MeToo and #TimesUp.

While this article isn’t specifically about sexual assault and harassment, this is a great and recent example of how important monitoring conversations online is for any business.

These two hashtags have created a social media storm that is unprecedented, and they speak to the power of social as a veritable communications channel that brands absolutely must embrace.

A new era

With all the technology that enables us to monitor media mentions and trending topics comes the need for brand managers (and journalists) to adapt their way of proactively interacting with the world around them.