3 tips to develop long-term relationships
Your connections and professional network are your lifeblood as a PR pro. Make sure your relationships are robust and lasting by following these guidelines.
It’s well known that PR professionals excel at building relationships, but is that enough?
We all have that someone in our circle—the most connected person who knows someone in whatever industry and is always happy to help.
Do you know someone like that? Have you ever wondered how they do it? When do they find the time? Aren’t they tired?
What’s the secret?
Modern communications is about building lasting relationships
Building lasting relationships is not easy. It requires time, dedication, focus, and above all caring about those people you’d like to connect with.
This isn’t about going to networking events and starting a marathon of sharing your business cards. The modern communicator knows that to build a lasting relationship with anyone, you must learn as much as possible about the people you’re trying to connect with.
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