How PR pros can create and distribute memes
The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.
Memes have become an integral part of online communication.
Even if you’re not sure exactly what a meme is, you’ve probably seen dozens of them on your social media channels today alone. They are a huge part of internet culture, and an increasing number of brand managers are recognizing the potential of using memes as a marketing tool.
Meme marketing is a fun, spontaneous way to harness the power of social media.
What is a meme?
Far before the invention of the internet, evolutionary biologist Richard Dawkins coined the term “meme” in 1976 to describe a cultural idea that circulates and grows in popularity. In fact, memes originally represented the idea of “going viral” within a biological system. Doesn’t that sound familiar?
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