Postmates stunt fails to deliver ‘Better Call Saul’ excitement
The network and food-delivery company offered consumers the chance to eat chicken and fries from the show’s iconic fast-food chain. Though many loved the idea, the execution was flawed.
A recent marketing effort that brought to life the fast-food fare featured in “Breaking Bad” and “Better Call Saul” fell short, by many accounts.
AMC partnered with Postmates and offered hungry consumers a Los Pollos Hermanos “mini-meal,” consisting of two pieces of fried chicken and curly fries. The fictitious fast-food chain is owned by a central character, Gustavo Fring, and is used as a cover for Fring’s methamphetamine distribution ring.
The Aug. 21–22 promotion was available to Postmate users in New York City and Los Angeles. The offer was simple: Order through the app to get free food (along with a promotional sticker for AMC’s “Better Caul Saul”).
Postmates wrote in a blog post:
To order, open the Postmates app and find the Los Pollos Hermanos store near you. Mini-meals are free and will be delivered without any fees!*
Plus, after you order be sure to tune into episode 3 of the critically-acclaimed fourth season of Better Call Saul, airing tonight at 9/8c, only on AMC.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
