What brand managers can learn from zombies
You might think a brand’s value is dead—but the power of nostalgia and name recognition can cause some old favorites to walk again.
The zombie craze is alive and well.
From TV’s “The Walking Dead” to “The Santa Clarita Diet” to Disney’s “Zombies,” the undead are having a moment. It’s not just the entertainment industry that’s getting in on the action. The business world is, too.
In the last year or so, there’s been a resurgence in brands that have improbably risen from the dead. RadioShack—the 97-year-old electronics retailer that filed for bankruptcy protection for the second time in 2017 and just won’t seem to go away—announced a partnership in July to stock its merchandise in over 100 franchised HobbyTown stores.
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