In a marketing first, Amazon plans a print catalog for the holidays
It’s sending out a 70-page list of seasonal goodies, hoping to capitalize on the demise of Toys R Us and other chains. Will this old-school tactic reposition the online retailer?
As some marketers try to reinvent the wheel for their holiday push, Amazon is trying a classic tactic to convince consumers: a catalog.
The company is sending its first-ever holiday catalog to millions of customers in the U.S., hoping to juice sales for the all-important holiday retail season.
Amazon is shipping a holiday toy catalog, titled “A Holiday of Play,” to millions of customers starting this month, the company’s spokesperson confirmed in an email to CNBC.
“Amazon is excited to offer a new way for customers to shop for toys this holiday season,” Amazon said in a statement.
The catalog comes with a distinct retro look, invoking memories of old Toys “R” Us catalogs that made the now-defunct toy retailer so successful. Some of the featured toys come with a QR code, allowing readers to instantly scan and shop for more products. Readers can also scan the product images in the catalog with their Amazon App to get more information and add them to their shopping cart.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
