YouTube unveils new eligibility rules—and more direct oversight
The online platform wants to prevent another fiasco like YouTube star Logan Paul’s offensive video of a recent suicide. What do the changes mean for influencers and brand managers?
YouTube is making it harder for some creators to earn money from their videos.
The company announced, via blog post, that it would change the rules for how channels were monetized on their site, going from a threshold of 10,000 lifetime views to a minimum of 4,000 hours watched in the prior 12 months and 1,000 subscribers.
[…] we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. A big part of that effort will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.
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