11 ways to amplify social media engagement

The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line.

However, persuading consumers to interact with your social media posts—much less follow your calls to action—isn’t always easy.

An infographic from Red Website Design shares several takeaways to get started:

1. Know your target audience. Understand who your customers or clients are and what drives them. Otherwise, your content won’t appeal to their needs—and they’ll be less likely to share with friends and family. Twenty-six percent of people say they follow brands on social media that align with their interests.

2. Customize your content. Though nearly half of marketers (47 percent) say Twitter gives them the highest customer engagement, choose your platform(s) wisely, and tailor each piece of content to the platform. What works on Facebook won’t necessarily work on Instagram.