Study: CEOs aren’t using social media to full potential
CEO.com and analytics firm Domo found that more than two-thirds of Fortune 500 chief executives have no social media presence at all.
Among Fortune 500 chief executives, only one, Mark Zuckerberg, is on all five major social networks. It probably helps that he invented one of them.
About 68 percent of the other CEOs have no social media presence at all, according to new research from CEO.com and business analytics firm Domo. Of the 162 chief execs who do have social media presences, 110 are only on one social network.
This is the third year that Domo and CEO.com have conducted their Social CEO Report, and the encouraging news for the social media-savvy is that CEO presence on most major social platforms—Twitter, Facebook, Google+, and Instagram—is increasing, if slowly. The only network from which CEOs seem to be retreating is also the one that’s also most popular among Fortune 500 chief execs, LinkedIn.
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