Cision acquires Gorkana Group
The ‘global media intelligence’ brand joins the ever-expanding PR software firm, which also merged with Vocus this year.
Less than a week after announcing that the combined Cision and Vocus would be known simply as Cision, the PR software firm is touting another big acquisition.
Cision is the new owner of Gorkana Group, a self-described “global media intelligence” company with offices in London and New York. Gorkana offers media monitoring services, maintains a database of journalists and bloggers, does PR measurement and analysis, and has social media monitoring services. Gorkana also offers a few services to reporters.
The company a news publisher, too, maintaining a fairly robust “Community News” blog.
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