5 PR lessons from Scrabble

When playing Scrabble and practicing public relations, it’s important to look at situations from multiple angles. When you’re swamped with a project at work, it can be helpful to re-scramble the tiles, as it were, to get your creative juices flowing and start over with a fresh perspective. 2. Be versatile.

The game of Scrabble comes in travel size, regular size, on Facebook, as an app, and in many other special editions. The creators of Scrabble have made the game easily accessible to anyone who wants to play it. Be as accessible in your organization and make sure you have a strong presence online, in print and in person. 3. Start a following.

Official Scrabble clubs and worldwide competitions show how widespread people’s love of the game is. Your organization’s public relations can also benefit from forming a strong following of supporters. Start a blog or an online forum to establish yourself or your executives as industry experts. 4. Form partnerships.