Facebook’s new search function won’t be a boon for marketers
For the first time, the social media giant is giving users a tool that enables them to search posts going back for years, but it will only show them posts they’ve seen before.
Facebook has given its users the feature they’ve reportedly been asking for most frequently over the past two years or so: a deeper search function.
Marketers shouldn’t necessarily celebrate that, however. Searches restrict results to posts users have previously seen in their timelines. If the post isn’t from a friend or hasn’t been previously shared with the person doing the search, it won’t show up.
In a Monday blog post, the company’s vice president of search, Tom Stocky, explained what the new function does:
You’ve told us the most important thing is being able to find posts you’ve seen before, and now you can. With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer.
Stocky explained further to Search Engine Land:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
