Is your press release truly timely?
Reporters aren’t going to cover your story if it isn’t timely. Here’s how to know for sure that it is.
The question you have to ask yourself when writing a press release is this: “Why is it important to issue this press release now rather than last month or even next month?”
If you don’t have a good answer, your story probably isn’t very timely.
There’s a reason newsjacking is so effective. You’re injecting your own story into a breaking news story. You’re telling a timely story and people want to read it because it’s relevant at that moment.
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