5 unique ways to break into social media marketing

For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs.

1. For organically share-worthy content, invest in SlideShare.

While everyone else is caught up in Facebook, Twitter and Pinterest, you can spend time in the relatively unchartered waters of SlideShare.

On SlideShare, small businesses—not just platform power users—can receive the visibility they deserve if their presentation is featured on the website’s homepage or embedded onto other websites.

With almost no money spent on advertising and little promotional effort on our part, a number of presentations we uploaded to SlideShare went viral. Of the 10 SlideShares we published, eight received more than 10,000 views and three had more than 30,000.

Create a standalone presentation that tells a compelling story even in the absence of talking points and notes for each slide. Add it to SlideShare and watch as it racks up views, downloads and embeds.