Content marketing tips that will surprise you

Want greater reach and results for your digital PR programs?

Then follow these three often counterintuitive tips for successful content marketing, provided by keynote speakers for the July 30–31 Content Marketing Summit at LinkedIn:

1. Don’t fall for the hype; emphasize action over views. “Avoid the common tendency to add visuals merely to increase the likelihood of getting more content views. Remember the real goal: to inform, to engage with and to motivate your viewers to take an action.”—Patrick Darling, online media relations manager, Intel