Tampa Bay Buccaneers slammed for women’s outreach program
The NFL team launched its ‘Red movement’ Thursday, promising ‘educational experiences’ for female fans. Critics find it insulting.
The New York Times didn’t pull any punches in its assessment of Red, the new women’s outreach program from the NFL’s Tampa Bay Buccaneers.
Its headline calls the so-called “movement” a “lesson out of the ’50s.”
The Buccaneers launched the program Thursday with a press release that reads, in part:
RED will provide female Buccaneers fans with year-round educational experiences focused on providing a better understanding of the game, along with unprecedented access to their favorite team. In addition, RED will re-invent the female fan experience by providing insight into topics such as: what goes on behind the scenes on gamedays at Raymond James Stadium; how to maximize their gameday experience; how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest.
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