5 techniques for boosting PR creativity

1. Remember Goldilocks? Choose a not-too-quiet, not-too-loud environment.

According to a recent study, there’s a reason why creative folks often huddle over their laptops in coffee shops. The caffeine doesn’t hurt, but what actually seems to spark creativity is the noise level. A bustling coffee shop has about 70 decibels of noise, compared to a quiet office space, which tends to have only around 50. If you’re aiming to get your colleagues’ creative juices flowing, one of the best things you can do is leave the office and go to a moderately loud environment. That said, don’t book those concert tickets for you and your colleagues just yet. Environments that are too loud tend to stifle creativity.

2. Impose new restrictions on yourself and your team.