15 ways to boost your brand’s social media ROI
As marketers move to embrace online platforms to spread their messages, make sure your efforts are worth it. Here’s how you can increase the value of social media content and interactions.
If it’s working for your business and driving traffic, you love it. If it’s not bringing in results, you hate it—and feel that you’re wasting your time.
Related: 10 Questions to Ask When Measuring Your Social Media ROI
So, stop wasting your time. Drive results, with the right tactics and appropriate planning. Here are 15 strategies to improve your social ROI that every business owner should practice:
1. Use the right social channels.
The social networks you use for your marketing campaigns should fit your audience—as well as your goals. Consider these points when determining which channel(s) to target, taking into account the following metrics from Alexa:
· Facebook has the largest user base (1.1 billion users, compared to Twitter’s 500 million).
· Facebook garners 8 percent of page views on the web, compared to 1 percent for LinkedIn and Twitter, and .5 percent for Pinterest.
· LinkedIn and Twitter lean toward B2B marketing, while Facebook dominates the B2C market.
· YouTube is the second-largest search engine and is a great ad source to use for amplifying exposure to other social campaigns or your own videos.
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