8 ways to rock ‘influencer’ marketing without Selena Gomez
Celebrity endorsements are going by the wayside as consumers desire real and authentic recommendations. Here’s how to partner with those who love your brand.
Not only does she not use Pantene (except possibly before the ad), Gomez had a professional stylist do her hair for the professionally photographed shoot—because we all have professionals hanging out in our bathrooms, waiting to do our hair every morning.
That’s the perception Pantene wants to leave you with, but it’s not transparent or authentic.
Using celebrities for “influencer” marketing might create interest in watching the commercial or the star’s Instagram feed, but they’re not what they once were.
Celebrities no longer influence us
Though there are brands that do it really well—Nike always seems to be right on target—most fail at star-run campaigns because we are no longer in an age when celebrities influence what we do, what we wear or how we look.
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