5 key lessons PR can learn from sales

You pitch stories; sales teams make deals. It’s all selling, and it’s all about building better relationships with customers and clients.

So you might be interested to hear that high-performing sales teams are 3.5 times more likely to use analytics to improve those relationships than underperforming teams.

Take note: The best teams are those embracing technology at every turn.

Let’s look at how such sales teams work and what we can learn from them:

1. Build trust with inbound marketing.

Building relationships goes beyond pushing out a press release or picking up the phone. It’s about establishing trust and starting a conversation.

Sales teams do this in their sleep. They create content—guides, free downloads, e-books—to build authority and avoid cold-calling.

So why don’t PR teams complement their outreach with inbound marketing? We’re subject matter experts. We know everything about our brands, our sectors—and we know what keeps our target audience awake at night.