Facebook captures Prince Harry’s ‘groundbreaking moment for HIV’
With a few posts to encourage prevention, video of the royal heir’s simple blood test was viewed by the masses. It’s royal marketing at its best, and it’s for a worthy cause.
Health advocates who promote safe sex to prevent the spread of HIV and AIDS have to be pretty darn creative to garner 2.1 million views of a video.
Not the case, though, when @KensingtonPalace, the official Twitter account for the Royal Family, tweets.
To promote this week’s 21st International AIDS Conference, Prince Harry made social media history. The fifth-in-line to the throne underwent an HIV test live to show the ease—and importance—of being checked.
NBCNews.com reported:
Video of the test, which included an unidentified health worker walking him through the procedure, was streamed live on the British royal family’s Facebook page. “It is amazing how quick it is,” the 31-year-old Harry said during his appointment at a London hospital. The famously red-headed royal added: “So whether you’re a man, woman, gay, straight, black or white — even ginger — why wouldn’t you come and have a test?”
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