How to write emails your customers won’t delete
Getting most of your audience to read your emails can be challenging. Don’t continue sending the same templates if you haven’t had success. Instead, consider a new approach.
Remember when getting an email was exciting?
It was thrilling to hear the ding of a new item in your inbox. Email streamlined communication and enabled PR pros to be more organized and accountable.
Nowadays, email notifications often elicit cringing or an increase in blood pressure.
In the age of overflowing inboxes and forgotten emails, how can marketers prevent their messages to clients, customers and colleagues from getting lost in the shuffle?
As a PR engineer, I spend a lot of time writing emails to customers. My goal is to inform and engage them. After my fair share of test emailing, I found some things garner more attention.
Here are four tips for crafting better customer emails:
1. Identify your goal right away.
Spell it out in the first sentence or two.
For example:
Avoid overcomplicating your topic or dancing around your bottom line. Hop on the phone if your topic is too complex for email.
2. Your emails should be short.
Save yourself—and the recipient—time by cutting to the chase.
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