Infographic: A plan for handling fake negative reviews
Damaging digital critiques—even when they’re false—can lead to audience distrust and negatively impact your bottom line. This guide can help you navigate such instances.
When you’re the target of fake online claims, it’s essential to have a response plan in place.
Consumers often refer to online reviews when making purchasing decisions—and they trust what they read. According to an infographic from Headway Capital, 79 percent of consumers have seen a fake review and 84 percent did not recognize it when a false claim was made.
This is important because it also states that 94 percent of consumers admit that an online review steered them away from an organization.
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