Lewis PR refreshes online content with strong storytelling

With 25 offices around the world, Lewis PR is a company with a strong U.S. presence and a global reach, offering clients services in PR and media relations as well as digital marketing. As its blog, Lewis 360, headed toward its 10th anniversary, the company decided to create a stronger online presence. The goal was to both keep longtime readers and attract new ones while maintaining Lewis’ thought-leadership and mentorship roles. 

How did they do it? Lewis PR focused on four categories most pertinent to its readers and its industry—digital technology, PR innovations, talent and recruitment, and global business—injecting compelling storytelling into its weekly posts and inviting new talent to chime in. Lewis 360 viewership grew 45 percent during the past year, with monthly views topping 9,600. Each blog post enjoys wide exposure, with an average of 73 social media shares during the month it is posted. 

Lewis PR wins top honors in the Best Blog category of PR Daily’s 2014 Digital Awards for Lewis 360, a highly readable blog packed with insights from trusted experts and quick responses to timely issues in the PR industry. 

Congratulations to contributing staff members Freek Janssen, content director; Ruth Mathias, U.K. marketing executive; Nancy Samahito, U.S. senior marketing executive; Ruth Streder, international associate director; and Sarah Wincott, head of global marketing.